For Day One Agency
CHIPOTLE
FAJITAS QUESADILLA
When TikTok StARs KEITH lee and AlexiS Frost made a chipotle MENU hack go viral on the internet, it was up to our team to jump in and help CHIPOTLE bring it to life.
So over the course of 3 months, we worked closely with Chipotle’s social team, Keith and Alexis, and Chipotle’s food and operations team to turn a hack into RealitY.
We DID THIS BY ANNOUNCING TO THE WORLD ON TIKTOK WE WERE GOING TO BRING THE HACK TO THE MENU FOR REAL, WHILE FOLLOWING UP WITH CONTENT BEING SHOT IN NEWPORT, CALIFORNIA AT CHIPOTLE’S TEST KITCHEN.
WE EVEN GAVE KEITH AND ALEXIS THEIR VERY OWN CHIPOTLE RESTAURANTS ON LAUNCH DAY. We CHANGED THE SIGN ON A VEGAS RESTAURANT TO CHIPOTLEE AND CHIPOTLEX for 10 days.
If you don’t want to read through the case study, LUCKILY I MADE A VIDEO FOR YOU!
ENJOY 🤝
MY ROLES
Creative Strategist
Throughout the campaign, I was heavily involved with the creative ideation when it came to organic and paid media assets, including TikTok, Instagram, and IRL assets in Las Vegas.
DIRECTOR / VIDEOGRAPHER
For multiple assets we shot, I was either directing talent and shooters, or shooting the content myself. Most notably, when we flew Keith and Alexis to Chipotle’s Test Kitchen in New Port, I was directing most scenes.
INFLUENCER HANDLER
Over the three months of this campaign, I cultivated a relationship with Keith and Alexis, allowing them to feel comfortable on set, and eventually being their main contact whenever we were all in person.